AI products
Agentic workflows, evaluation systems, tool use, and multimodal product experiences—built with the discipline to separate a convincing demo from dependable delivery.
Heatseeker · AvidX · NotedAI product leader · builder · author
I turn ambiguous ideas into working systems.
Product leadership across AI, platforms, logistics, experimentation, and consumer products—grounded in the work of getting from intent to delivery.
Sydney, AustraliaProduct × AI
Selected practice
Product work with technical depth.
I work where product judgment has to meet the system: shaping what to build, making it inspectable, and staying close enough to delivery to learn.
Platforms & operations
API platforms, logistics systems, and operational flows where product decisions have to survive real constraints, edge cases, and handoffs.
Shipper · TokopediaConsumer products
Education, personalisation, experimentation, and product systems that help teams move from a user signal to a learning loop.
Qlip · TokopediaClient product portfolio
More than three years managing product work for 15+ clients across P2P lending, food ordering, loyalty, event and field management, movie reviews and ratings, earned-wage access, and more.
Inspira · 3+ years · 15+ clientsThe field guide
New book · 2026
PM Is Now Another Member of Technical Staff
A practical field guide for product managers who want enough technical fluency to inspect systems, ask better questions, and participate credibly in delivery.
435interior pages
24original figures
58sample pages
How I work
Clarity is something you build.
Make ambiguity visible
Turn fuzzy intent into flows, decisions, interfaces, and testable product behaviour.
Build enough to learn
Use prototypes and working systems to expose what discussion alone cannot reveal.
Follow through to delivery
A product decision is not finished until its effect is visible in the shipped experience.
About
G’day, I’m Razii.
I’m an AI product manager and product leader who has spent nearly a decade turning ambiguous ideas into products people can actually use.
My work spans agentic AI, logistics and API platforms, recommendation systems, experimentation, design infrastructure, and consumer products. I care about the connective tissue between a product decision and what ultimately ships.